Consider the payback when adding improvements to your home. The more personally-tailored an improvement is, the less likely it will increase your home’s value to others. Others will not see the same value in your hand-painted kitchen tiles from Italy. Estimate a return of approximately 50 cents for each dollar you put into improvements.
In order to get your menu right get your site map sorted out. Which pages are the core pages that need to appear on the menu that goes on every page? Which pages are sub pages that can be grouped under a core page and introduced via that page? Don’t forget that you should have the home page listed on the menu on EVERY page.
This is where having a fan page comes in handy. You can easily communicate your marketing message to the masses faster, easier and certainly cheaper than newsprint or radio.
OThe natural way of reading or scanning a page is to go from left to right, starting at the top of the page going to the bottom. Your flyer should hold the most important information in the top left part of the page moving downwards.
Don’t have the page title on each page (Home, Services, About, etc) – get your web designer to get the page you’re on change colour on the menu; that’s all that is needed and page titles distract from your message and your ability to connect with the reader.
Bill stayed in our facility for a while and then was discharged home with plumbing home. Shortly after being discharged home, we learned that Bill had been admitted to the local hospital. He had a brain tumor. It was deadly. He would not live long. I decided to go visit with him. I could not imagine how he was feeling or how he was coping.
One day, Bill was feeling very badly. He wanted to speak to me. He needed to tell me things. These were things that I would rather have not known or heard. But, I listened to the many stories. The memories of the Vietnam War were haunting him. The roles he played in various situations he was ashamed of and needed to talk about. He cried. I tried not to cry. My heart did ache for him.